How Long Can a Video be on Instagram? [Recent update of 2025]

As the features change daily or weekly, it’s important to know How Long Can a Video be on Instagram. Is it 30 seconds, 60 seconds, or how long?

Nowadays, Instagram is one of the most important social media platforms for demonstrating your product or brand to people. You can use many of Instagram’s features to grab the attention of your target audience. For a long time, Instagram’s priority has been to create memorable posts to boost your audience’s engagement, but now Instagram is paying so much attention to short video posts, too.

However, How Long Can a Video be on Instagram? it is still not clear to everyone what the time limit is for Instagram’s various video posts. That means the ideal length of an Instagram video post is still unknown. Let’s figure this out on this blog.

In this blog, we will know about the length of Instagram stories, reels, videos, and ads.

Instagram Video Length Limit:

There are various post options for sharing videos on Instagram, and each has a different time limit. There are usually 5 types of videos posted on Instagram. The maximum time limit for each video is discussed.

• Instagram stories: Its time limit is up to 60 seconds.
• Instagram live: its time limit is up to 4 hours.
• Instagram reels: time limit up to 15 seconds – 3 mins.
• Instagram in-feed video: time limit up to 60 minutes.
• Instagram video ads: Video ads last up to 60 minutes.

If your video is longer than the time mentioned above, Instagram will automatically trim it to adjust its time limit.

Video Length of Instagram Stories:

Instagram stories are one of the most popular features of Instagram. Both the images and videos posted here were visible on the platform for up to 24 hours. Generally, the maximum length of videos on Instagram stories is 60 seconds. If a longer video is posted to Instagram, Instagram will shorten it to fit the specified time, which is limited to 60 seconds.

Since Instagram stories are only viewed for 24 hours, it’s best to use them for short-term promotion.

• Video length: up to 60 seconds
• Video size: The Instagram story’s minimum size is 1080 x1080 pixels.

Instagram stories can be kept for more than 24 hours by saving them as highlights in your bio.

Video Length of Instagram Live

Instagram Live is a feature similar to Facebook Live. You can reach your followers in real time. Through this, you can grow a relationship with your targeted audience and increase engagement with your profile. Instagram Live video can last up to 4 hours. (Many people use Ig Live to showcase their small businesses online).  If your live video is longer than 15 minutes, it can be posted on your profile.

• Video length: Maximum length up to 4 hours.

Video length of Instagram reels

Nowadays, Instagram reels are as popular as Instagram itself. Instagram reels are where a small part of some event is highlighted through a small video. This feature helps us create something new and innovative within a short time frame.

              Generally, an Instagram reel lasts 15 seconds to 3 minutes. Nowadays, viewers are more attracted to Instagram reels rather than lengthy videos. They want answers to their question as quickly as possible, so they scroll through this feature more often than any other feature. Even in some cases, a 3-minute reel can offer you more followers and more engagement to your profile.

• Video length: An Instagram reel lasts up to 3 minutes.
• Video size: Instagram reels minimum size is 1080 x1080pixels.

Video Length of Instagram Video Post

Instagram video post means the video we post on our Instagram feed along with our photo. It is more important to boost your profile engagement and to reach your target audience. The longevity of Instagram video posts is up to 60 minutes.

• Video length: up to 60 minutes.
• Video size: Instagram video size is 1080 x1920 pixels.

Remember to use Instagram’s editing tools if you upload videos longer than 60 minutes to your Instagram feed.

Video length of Instagram video ads

An Instagram video ad is an advertisement of your product on the Instagram platform. An Instagram video ad mainly focused on the engagement of a wider crowd and sustainable growth toward their goal. This advertisement can reach more people; even those who do not follow you can also see them. Instagram video ads enhance the ability to grow micro to macro-scale businesses. It can increase brand awareness and product value.

       You can use your content to create your ads. The time limit is 60 minutes. But a small and catchy one is best for you. When you create an ad by using your content, it shows your product and brand are trustworthy. And your target audience may generate more interest in your product.

• Video length: up to 60 minutes.
• Video size: Instagram video size is 1080 x1080 pixels

On Instagram, everything is trending; in other words, everything that is on Instagram follows the trends. Each feature of Instagram is designed to enhance your engagement on the platform. So, choose it wisely and make the magic happen. If you want to make a serious impact on your audience, you have to try every feature and then decide which is best for you. You will never know if you didn’t even try.

                   With billions of users, Instagram can help you reach more people. Multiple video formats offer you various ways to introduce your product to your target audience. If you want to upgrade your brand and want more followers, you should focus more on Instagram Reels. If you want to build direct engagement with your followers, you can use live Instagram or in-feed videos.

Effects of Video on the Instagram Algorithm

Instagram is one of the most popular social media platforms. It mainly focuses on keeping its target audience. And nowadays, Instagram videos are very popular among young stars. An Instagram account holder always wants to keep engaging their follower. Instagram algorithm refers to the more you entertain or engage your followers, the more Instagram will favor you by recommending you to a wider audience. In this way, actively or passively, you will get more engagement on your account.

                  Now let’s discuss how Instagram video affects the Instagram algorithm; when a short-term video gets more views or engagement, the algorithm refers to a wider crowd that does not follow you, and they can see your post. Instagram prefers to promote Reels or videos more than any image or still post. In other words, Instagram refers to content that holds the audience’s attention longer.

Best Time to Post on Instagram

When you post regularly or promptly, it can have a positive impact on your post. What is the best time to post? That depends on who you are, your followers, or what type of content you are making. If you are making some entertaining content, then look at your metrics to know when your target audience is more active on weekdays or weekends. If you are promoting your brand, then please post on a regular base and follow the same time pattern so that your followers can see your daily videos at the same time and communicate with you through dm.

We do have some other solutions for you, like how to clear the cache from Instagram? Can you see who visits your Instagram profile?

FAQ Section

Can I post a 10-minute-long video on Instagram?

Ans: The answer is yes, you can post a 10-minute video on Instagram; to be precise, you can post a video that lasts up to 60 minutes in your Instagram- in-feed video.

HOW LONG CAN A VIDEO BE ON INSTAGRAM?

Ans: In 2025, the time frame of Instagram reels has been extended to 3 minutes; previously, it was limited to only 90 seconds.

What is the maximum length of Instagram stories?

Ans: The maximum time limit for an Instagram story is 60 seconds. If you want to post a longer video, Instagram will automatically trim it to adjust the feed.

How does an Instagram reel go viral?

Ans: Here are some steps to follow-

• post regularly and frequently
• use some trendy and catchy music
• use hashtags
• pick trendy topic
• prefer audience’s choice

How to edit a video on Instagram?

Ans: You can go to Instagram and create or edit Instagram videos by yourself simply and easily. Select the video and press the edit video button at the bottom left. Then, you will see multiple video editing options.

What is an Instagram algorithm?

Ans. Instagram algorithm is a set of rules for how and when your content can be presented to a user. It can help your content to reach those who don’t follow you.